GP Clinics & Medical Practices · Australia-wide

A website that
fills the
appointment book

We build fast, AHPRA-aware websites for GP clinics and medical practices across Australia — wired into HotDoc and your practice software, so patients book online instead of adding to the phone queue.

Turnaround

4 – 6 weeks

Build

100% custom

GP and medical practice web design — Willow Jam Media builds websites for clinics across Australia For GP & medical

Your reception team spends half the day on the phone — booking appointments a website could have taken.

Most medical practice websites are stuck somewhere around 2014. A slow page, a phone number, a list of doctors, and no way to book. Meanwhile the patient looking for a new GP at 9pm on a Sunday finds the clinic down the road that lets them book right then.

We build the other kind. Fast, clear, easy to use on a phone, with online booking front and centre and your doctors, services and opening hours where people actually look for them. Patients book themselves in. Reception gets its day back. New patients find you first.

Custom design — no templates and no stock doctor photos
Online booking through HotDoc, HealthEngine or your existing system
AHPRA-aware content, written so your advertising stays inside the rules
Doctor profiles and service pages that bring in the right patients
Mobile-first — because that's where people search for a GP

We build with
AHPRA in the room.

Medical advertising is regulated. Testimonials, claims about outcomes, the way you describe a doctor's expertise — all of it sits under AHPRA's advertising rules. Most web designers have never read them. We build around them from the first draft.

What trips practices up

The site that creates work instead of saving it.

  • No online booking, so every appointment goes through reception
  • Patient testimonials and reviews that breach the advertising rules
  • Claims about results or expertise that can't be substantiated
  • Opening hours, billing and bulk billing details buried three clicks deep
What we build instead

The site that runs quietly in the background.

  • Online booking wired into HotDoc, HealthEngine or your practice software
  • Content written with AHPRA's advertising guidance in mind
  • Doctor profiles that describe qualifications accurately and still sell
  • Hours, fees, billing and location visible on every page

We design with AHPRA's advertising guidelines and the National Law in mind — it's part of how we build, not legal advice. Final responsibility for your advertising sits with the practice and the registered practitioners in it, and we're happy to work alongside your own compliance check.

Everything a
modern practice
needs to grow.

No bolt-ons and no afterthoughts. Each site is built around how patients actually find, choose and book a GP.

01

Online Booking, Front & Centre

A book now button on every page, connected to HotDoc, HealthEngine or whatever you already run. Patients book at 9pm on a Sunday and reception finds it in the morning.

02

AHPRA-Aware Content

Doctor profiles, service pages and homepage copy written so your qualifications and services are described accurately — without testimonials or outcome claims that put your registration at risk.

03

Doctor & Service Profiles

Each GP gets a proper profile with their areas of interest, languages spoken and availability. Patients choose a doctor, not just a clinic — and they choose faster when they can see who they're booking.

04

Found on "GP Near Me" Search

Local SEO built in from the ground up, with service and suburb pages, so you turn up when someone searches for a doctor in your area. Google Business Profile set up properly and connected.

05

New Patient Information

Registration forms, billing and bulk billing policy, telehealth, after hours, what to bring. All the questions reception answers forty times a week, answered once on the site.

06

Fast, Mobile-First, Secure

Most people look for a GP on a phone, often while sick. Every page loads fast, works thumb-first, and handles patient enquiries securely in line with the Privacy Act.

Your website and
your practice software,
talking.

We connect your site to the systems you already run, so bookings land in your diary instead of your inbox.

HotDoc
HealthEngine
Best Practice
MedicalDirector
Zedmed
AutoMed Systems
Appointuit
Cliniko
Halaxy

Running something else? Most booking platforms and practice management systems offer a widget, embed or API, and we've connected plenty of them. Tell us what you use and we'll wire it in.

General practice,
broadly defined.

Solo GPs, group practices and multi-site clinics — anywhere in Australia. If you see patients, we'll build you a site that brings in more of the right ones.

We're based on the NSW Central Coast but build for practices across the country. Interstate projects run on phone, video and shared docs — with no fuss.

General Practice Family Medicine Bulk Billing Clinics Mixed Billing Practices Skin Cancer Clinics Women's Health Men's Health Travel Medicine Occupational Health Telehealth After Hours Clinics Medical Centres Specialist Rooms

We already build
for the medical sector.

A selection of medical practices we've worked with.

GP Clinic

Macquarie Family Practice

A clean, fast site for a busy family practice — online booking and doctor profiles that make it easy for new patients to choose a GP and book in.

From first chat to a
full appointment book.

A clear path with no surprises — and you stay in control the whole way.

Discovery

We learn your practice, your patients and how people book with you today.

Design

A custom concept you approve before any code is written.

Build

Fast WordPress build with your booking system and practice software wired in.

Review

You test the staging site and we refine it until it's right.

Launch

We handle the technical launch and stay on for support.

GP web design,
answered.

Do you understand AHPRA's advertising rules?

Yes. We build so your site describes your doctors, qualifications and services accurately and stays clear of testimonials and outcome claims that breach the advertising guidelines. It's how we build, not legal advice, so final sign-off stays with you and your practitioners.

Can patients book online?

That's the main event. We connect HotDoc, HealthEngine or whatever you already run, with a book now button on every page. Patients book themselves in outside hours and reception stops fielding calls it doesn't need to take.

Can you connect our practice management software?

Yes. We work with Best Practice, MedicalDirector, Zedmed and the booking platforms that sit on top of them. On something else? Most systems offer a widget or API and we'll make it work.

Can we put patient reviews on the site?

This is the one that catches practices out. Testimonials about clinical care aren't allowed in advertising for a regulated health service, so we build your site to earn trust without them — through clear doctor profiles, plain information on billing and hours, and a site that simply works. If you want to talk through where the line sits, bring your compliance person into the conversation and we'll build to it.

Will we show up when someone searches for a GP near them?

That's what the local SEO work is for. Service and suburb pages, a properly configured Google Business Profile, and technical setup that helps you turn up in local search and on the map.

Do you work with practices outside the Central Coast?

Yes. We're based on the NSW Central Coast and build for practices across Australia. Video calls and shared documents keep interstate projects moving.

What does it cost and how long does it take?

Most practice websites land between roughly $2,500 and $8,000+ depending on size and functionality, and take around 4–6 weeks from kickoff to launch. Every project is quoted after a discovery chat, with no hidden costs.

Ready when you are

Let's build a site that books patients while you sleep

Tell us about your practice and how patients reach you today. We'll show you what a fast, bookable website could do for your front desk.