The following items are just the tip of the surface in the scoping and planning of your website. If you come prepared with an outline of what you’re after we will be able to move forward quicker to build a website.
This is your web address (www.yourbusinessname.com.au) which will also serve as your email address ([email protected]). It is important to keep this concise and closely related to your business name. Keeping your domain name short will reduce the risk of errors when people type it in to the web browser’s address bar or when sending emails.
When you build a website it should be inline with your brand identity, it should reflect the same corporate id elements as your brochures, business cards, TV commercials, bus advertising, billboards, etc. When all of these forms of media tie in closely with one another people recognise your brand, they associate the products you sell with your logo or your company colours.
The platform you choose depends on the requirements of your site. For example, Shopify would be used for an e-commerce site. WordPress for a fully customisable CMS that you can manage yourself once designed and developed. A custom developed solution is often required when out-of-the-box solutions don’t cover your requirements.
Establish what your website’s primary function will be.
A brand awareness tool?
Promote and/or sell your products?
Showcase your work?
Lead generation for your company?
These are the questions to ask yourself so we can create the site that will work best for your needs.
Your site’s content allows visitors to see what you do and will attract the right visitors to your site. Your content is one factor that defines where Google and other search engines rank your site. Not enough content will result in lower ranking, too much of the wrong content will result in lower ranking or the wrong visitors to your site.