By the time people come to us they’ve already made the decision to improve their website or begin their journey creating an online presence. Having a well designed professional website is one of the most important aspects of a website, but one thing that is often over looked is the quality of the content. We often have clients that wants us to build a fantastic new website only to have us copy over the original content from their old site that was written over 8 years ago.High quality content with a well designed website is key to it’s success and will ensure you have return visitors and ecommerce conversions.
Your web content is really your chance to make those first impressions count. Once the user takes in the beauty of your awesome Willow Jam Media designed website they will then start to read the content so they can navigate the site and get the information or product they are after.Great UX design will help them on their journey, but well written, fresh content will engage and inform the user so they have a pleasant experience and get to where they need to go.
Engaging a copywriter
You may not have the time or expertise to create great content so hiring a copywriter is going to be one of the best things you can do for your site. When clients come to us they often mention how tedious and time consuming updating their content can be so we recommend getting a professional to do it for them. Not only does this make it easier for you, your website will be better off for it.
We have great copywriters we collaborate with here at Willow Jam. They can help you create great content to engage your readers that can improve your websites SEO and increase your sales conversions.
Keep content fresh with blogs
Your content needs to be fresh, so make sure you look at it regularly to ensure its up to date. Content that changes regularly is great for your SEO too. Google will crawl your site more regularly and favour sites that are kept fresh and up to date. Blog articles are a great way to keep your users informed with whats going on in your business and industry.
Willow Jam can also work with you with an SEO plan to regularly update content and writing industry specific original content for your website. Make sure you get in Contact with us for a consultation.